Video Description:
Dina and Hilary introduce themselves and their backgrounds in recruitment and marketing
- Dina DeMarco: Recruiter for 15 years, started in healthcare, highlights the importance of sales background in recruitment
- Hilary Jarman: Marketer by trade, fell into staffing, experience in employer branding and recruitment marketing
They define the five pillars of Human Talent Acquisition:
- People
- Process
- Technology
- Marketing
- Data
Dina talks about her experience in talent acquisition leadership
- Overseeing talent acquisition for large healthcare organizations
- Transitioning to focus on small and mid-sized companies with high growth
Hilary talks about her experience in recruitment marketing
- Building a recruitment marketing strategy
- Employer branding
- Consulting on talent acquisition and recruitment
They discuss the importance of company culture and how it attracts candidates
- Recruiters need to have great customer service skills
- Importance of clear communication from recruiters
- Recruiters should reflect the company culture
They discuss challenges in talent acquisition
- Recruitment can be underestimated
- Recruiters are often the face of the company for candidates
- Importance of aligning recruiter values with company values
They define what it means for a recruiter to be a good culture match
- Recruiters should understand and embody the company's values
They discuss how people in talent acquisition include everyone involved in the recruitment process
- Candidates
- Recruiters
- Hiring managers
- HR team
- C-suite
They transition to discuss the importance of having a well-defined recruitment process
- Benefits of a well-defined process
- Importance of considering downstream impacts of the process
- Holding people accountable to the process
They discuss technology in talent acquisition and the importance of choosing the right technology for your needs
- Technology should make recruiters and the process more effective
- Importance of adoption by users
- Focus on solving pain points instead of implementing a one-size-fits-all solution
- They both express strong opinions on AI in recruitment and agree to discuss it in a future episode
The conversation ends with Hilary highlighting the importance of technology for efficiency
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