Video Description:
In a world where talent is king, harmonizing employer branding and talent marketing is critical to attracting and retaining top performers. The latest episode of the Real Talk on Talent podcast opens a portal to the world of strategic talent acquisition, where HR leaders and marketers collaborate to craft a resonant employer brand that attracts the best talent and keeps them engaged and loyal.
The episode begins with Hilary and Dina discussing the nuances of talent marketing. It's made clear that talent marketing is an umbrella term encompassing both recruitment marketing and employer branding. Talent marketing, as explained, considers the whole employee lifecycle, from candidate to employee, emphasizing the importance of maintaining consistent engagement across all stages of the employee experience. This includes understanding the 'talent identity' of individuals and how they perceive their relationship with the organization at various stages of employment.
As we move on, the conversation delves into the tactical components of developing a compelling employer brand. Hilary highlights the importance of aligning with the marketing team for consistent messaging. HR leaders are encouraged to enhance existing marketing campaigns with content that showcases the company's values and culture. The significance of optimizing the career website to reflect the employer value proposition (EVP) is also stressed. It is also acknowledged that as organizations evolve, so too must their employer branding, particularly in businesses where hiring is critical to revenue and in highly regulated industries.
Later in the episode, Hilary and Dina address the post-layoff landscape and strategies for attracting laid-off talent. The experts emphasize the importance of empathy and efficiency in the recruitment process and explain why showcasing a company's stability and employee value proposition is vital to appealing to candidates seeking security. They also discuss Leveraging LinkedIn for skilled worker recruitment and the potential for in-house talent acquisition during widespread layoffs.
In conclusion, this episode provides valuable insights on talent marketing and employer branding, making it essential listening for HR and talent acquisition leaders aiming to excel in attracting top talent.
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