Our Partner: A Market-Leading Consumer Packaged Goods Company
Client Overview
Our esteemed partner, a prominent player in the consumer packaged goods (CPG) industry, specializing in protein products, encountered substantial growth challenges across their current and expanding locations. Amidst their expansion into new locations, they faced recruitment hurdles that threatened to impede their progress.
Challenges Faced
- Hiring in Rural Areas: Recruiting qualified candidates in remote, rural locations posed a significant challenge.
- Culture and Value Alignment: Ensuring new hires were aligned with the company's culture and values was essential but challenging.
- Inconsistent Processes: Existing recruitment processes lacked uniformity and efficiency.
- Scalability Issues: The inability to scale resources to meet increasing demands hindered growth.
- Lack of Innovation: The absence of innovative technology and strategic recruitment approaches stifled progress.
Our Solution
Recognizing the urgent need for a comprehensive recruitment overhaul, we collaborated closely with our client to create a multifaceted recruitment process outsourcing (RPO) solution. We established two dedicated teams of recruiters: one focused on fulfilling requirements for existing plant locations and another dedicated to the intricate task of staffing new facilities.
Our approach also included:
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Digital Recruitment Marketing Strategy: We conducted a thorough review of the client's Employee Value Proposition (EVP), revamped their digital presence, and crafted compelling candidate personas.
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Candidate Engagement Enhancement: Leveraging an ATS-integrated candidate aggregator, we effectively engaged candidates and streamlined the application process.
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Candidate Experience Enhancement: Our efforts extended beyond recruitment, improving the overall candidate experience by simplifying the application process, optimizing job postings for SEO, and enhancing the client's online reputation.
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Local Partnerships: We fostered strategic alliances with local colleges, unemployment offices, and chambers of commerce to boost brand visibility and attract top talent.
Results Achieved
Following the implementation of our tailored recruitment solutions, our partnership with the leading consumer packaged goods company yielded remarkable results:
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Expedited Hiring Process: We exceeded the original timeline goal, hiring 70 employees within 30 days.
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Reduced Time-to-Fill: Achieving a remarkable 14-day average time-to-fill, we significantly enhanced the efficiency of the recruitment process.
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Enhanced Candidate Experience: Our digital marketing tactics, including SEO-optimized job postings and engaging messaging, resulted in a marked improvement in the candidate experience and brand perception.
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Optimized Hiring Manager Experience: By implementing streamlined processes, we reduced the time spent by hiring managers on recruitment tasks, allowing them to focus on core responsibilities.
Continued Success
Hueman RPO's partnership with our client resulted in transformative outcomes, overcoming recruitment challenges and driving business growth. Through innovative digital recruitment strategies and a commitment to delivering exceptional candidate experiences, we positioned our client for sustained success in a competitive market landscape.
