Our Partner: A Leading Provider of Caddie Services
The Challenge
Our partner, a leading provider of caddie services, needed help with increasing their applicant volume, while simultaneously decreasing the dollars they were spending on recruitment advertising.
Our Solution
At the start of our partnership, our team quickly identified key areas where we could make the most impact. We launched a custom recruitment marketing program that included: technical build-out of a careers webpage and talent acquisition tech stack, optimized content and SEO-friendly job descriptions, advertising campaign build-out, and budget recommendations along with ongoing support of all channel management and promotions.
Our Results
Through leveraging an SEO-focused model to ensure our partner's jobs were exposed to a wide audience, we were able to significantly increase their job applies, while decreasing their spend on advertising.
Year Prior to Engaging Our Team
- $96K on job advertising
- 6,152 applications
- $15.60 average cost per apply
- Primary source: Indeed PPC
Year One with Our Team
- $35.6K on job advertising, ATS technology and Partnership Fees
- 11,526 applications
- $3.08 average cost per apply
- Primary sources: Indeed and Google Jobs Organic and Ziprecruiter
Year Two with Our Team
- $30K on job advertising, ATS technology and Partnership Fees
- 9,104 applications
- $3.32 average cost per apply
- Primary sources: Indeed and Google Jobs Organic and Ziprecruiter
